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Supermarkets always have to change with their customer’s shifting lifestyles and expectations, especially when it comes to groceries. An ever-growing part of the population wants to buy things that are organic, fair trade and free of additives. Recently the benefits of buying local have come to the forefront of the discussion. What many customers don’t know is, how much of the fresh produce you can buy in the average supermarket is already right from the very region they live and shop in. To educate people on this issue, we had the task of designing an informative an entertaining microsite. Here are some of the concepts of a quiz-based approach.


Microsite educating customers about local products




Jung von Matt

What I Did

Conception, Layout