About You was still a quite young company when it started to reach out to a broader demographic, going from the digital natives who are frequently ordering fashion online to a more traditional audience outside of Germany’s metropolitan areas. For them we tailored a campaign that spoke to the core insights that make shopping from home so enticing – the flexibility, the convenience, the ease of use. We put entertaining headlines alongside visuals that had to straddle the line between fashionable and relatable.
Billboard campaign for online fashion store
What I Did
Conception, Layout, Supervision of Photoshoot, Retouch and Realisation