Leibniz, Germany’s successful brand of iconic butter cookies, released the popular chocolate cookie bar PiCK UP! that unites the best of both candy worlds. Whereas the traditional cookie is irreversibly linked to family trips and summers at the seaside, PiCK UP! is targeting a younger demographic that is spontaneous and always on the go. Many flights of TV commercials were released over the years, all anchored by a young protagonist, always airing their grievances about modern life and always in need of a PiCK UP!
Project
TV commercials for a chocolate and cookie bar
Client
Leibniz
Agency
Kolle Rebbe
What We Did
Conception, Production Supervision