Douglas launched a premium store concept called Douglas PRO which is offering a wide range of skincare products as well as on-site beauty treatments and skin analysis. The client wanted to promote this with an accompanying premium magazine that would be displayed in upscale hotels and locations in the vicinity of its new stores.
My work on this concept was focused on developing a general design language and a way of staging different product ranges. All of this needed to be easily adaptable for future use by the agency while providing a photographic, premium look without relying on actual photoshoots.
Design Concept for a Customer Magazine
What I Did