When touch controls were still a real innovation for handhelds, Navigon was looking to launch their first line-up of devices emphasizing this very feature. Following their history of advertising with a hand-made look and feel, we proposed a campaign completely centered around fingers. We had a lot of fun coming up with and designing little finger characters that could address all different kinds of product features, from international maps to traffic assistants – and certainly touch controls.
Campaign for first touch-controlled navigation systems
What I Did
Conception, Layout, Supervision of Photoshoot, Retouch and Production