Young parents are terrified of something happening to their newborn, especially if it’s their first baby. There are going to be small scares and mishaps along the way. But in case of a real emergency all the relevant information needs to be right in front of them.
For these posters to be more than information leaflets and to actually go up on people’s walls, they needed to be stylish. To blend in with different tastes and interior styles, we chose three different visual approaches: a clean one, as well as a modern hipster and a playful look.