![MS Europa 2 Header](http://www.leithaeuser.org/wp-content/uploads/2018/01/Andreas_Leithaeuser-MSEuropa-Header.jpg)
When Hapag Lloyd Cruises was about to launch their new luxury liner MS EUROPA 2 they were going for a very specific target audience that wasn’t being catered to yet – the still young and affluent fortysomethings. This demographic largely stayed away from cruises because those were deemed to be a little uptight and old-fashioned. We solved this by positioning the new cruise ship as an exclusive boutique hotel at sea and producing visuals that stressed the laid-back atmosphere and the understated luxury of the experience.
Project
Campaign for luxury cruise liner »MS Europa 2«
Client
Hapag Lloyd Cruises
Agency
Kolle Rebbe
What I Did
Conception, Look